Search Engine Optimization – In-House Search Marketing
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SEO Account Takeover List – In-House SEO

August 4th, 2011 | Posted by janet b in Advanced SEO | In House SEO - (0 Comments)

I can only imagine what it would be like if someone had to come in and take over my SEO workload. Where do you begin? I have always been of the mindset that as soon as you assume a new SEO role, one of the first things you do after you sit down is to … Read more →

SEO Project Management – SEO Tactics You Need

June 21st, 2011 | Posted by janet b in Advanced SEO | In House SEO | SEO Tools - (0 Comments)

I don’t talk much about SEO production, but I am moving into massive corp site redesign and decided it’s high time to include some serious, heavy-duty SEO Project Management. Yes, I am installing Ms Professional Project – because the job must be done right the first time around. Certainly, your SEO should be done at … Read more →

B2B Sites, Pharmaceutical, etc don’t get SEO

May 31st, 2011 | Posted by janet b in Advanced SEO | In House SEO | SEO Factors - (0 Comments)

I recently read an article written by a former colleague of mine. I found his article on “Pharmaceutical Companies Are years behind with SEO” to be spot on! I would argue that not just the pharmaceutical industry, but that most B2B companies operate much the same way. The traditional marketing thinking is to  push out … Read more →

Video SEO Best Practices – Embed or Youtube?

May 11th, 2011 | Posted by janet b in Advanced SEO | SEO - SEM GENERAL - (0 Comments)

You have a challenge. You need your training videos listed on your site. There may be too many to host, as the bandwidth might be tight. Do you: A) embed them in your site anyway or B) host them solely on YouTube and if you chose one over the other are their any SEO benefits … Read more →

Facebook Advertising Best Practices – SEO

February 2nd, 2011 | Posted by janet b in SEO Factors - (2 Comments)

I was asked by one of my global colleagues to provide some sort of Facebook best practices. It didn’t immediately occur to me that  I hadn’t really explained to everyone that FB, matters to SEO! Google and Bing made the statement back in December. Something like that needs to be broadcast to everyone you work with! … Read more →