In putting together a brief meeting for my development team this week, I came across some really helpful information from SMX Advanced – Janeandrobot’s Vanessa Fox.Vanessa has listed three really helpful short lists that every team should print and review and every in-house SEO should have when speaking to those who implement your recommendations. Discovery … Read more
SEO for Developers – Technical SEO
July 6th, 2009 | Posted by in SEO Factors | SEO/SEM TOOLS - (0 Comments)PPC Keywords – Adwords Campaigns – Basic Education
July 23rd, 2008 | Posted by in Search Marketing | SEO/SEM TOOLS - (3 Comments)My primary role as SEO Manager involves overseeing numerous sub domains, corporate sites and international sites. I have the fortunate opportunity to “manage” or assist in managing an SEM campaign for one of our sites. It certainly helps to have a basic comprehension of what PPC is, there are a lot of similarities with SEO. … Read more
Landing Pages & Conversions
December 29th, 2007 | Posted by in Google Tools | SEO/SEM TOOLS - (0 Comments)How concerned are you about your landing page conversion rate? Hopefully your answer is a great deal. What is the point of building a great site on first page of Google or Yahoo if your user clicks over, sees no call to action and clicks back to search for your competitors pages? I was recently looking … Read more
Time to review anything that can be read about this industry – search marketing. I read quite a bit, but less than I did four years ago, not because I know more, but this was more a matter of eliminating those resources that aren’t reputable or offer the same old basic stuff, no challenge or … Read more
In using and reviewing various web analytics packages over the last few years, I have some favorites and some that I would just assume forget about. In order of my all time favorites here is a list of web analytics tools you should check out: 1 – Google Analytics: If you haven’t used this tool … Read more
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