Search Engine Optimization – In-House Search Marketing
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You have a challenge. You need your training videos listed on your site. There may be too many to host, as the bandwidth might be tight. Do you: A) embed them in your site anyway or B) host them solely on YouTube and if you chose one over the other are their any SEO benefits … Read more

I regularly read SEOmoz (am also a subscriber to the Pro tools, which are nice) and happened to have come across a really eye-opening post today. Define competitors a step by step process – This is one of those marketing aspects to SEO I really like! I have oftentimes gone to those stakeholders who own … Read more

You may have already heard the latest from Google, but with the new Caffeine update page load speed is now coming to reality. Here are some great proven ways to reduce your page load time (Most I got from attending the SMX West Conference in Santa Clara!) 1. Go to Google’s code articles area for … Read more

This topic might not be a revelation to some of you, but to others “conversion optimization” is often overlooked in our industry. One of the more frustrating things I encounter are those either deep in the SEO industry, (I’m talking about those that have been around for years), or those who supposedly know marketing, and … Read more

When putting together a newly revised executive report I can think of some good metrics that must be included such as CPC, Engine Impression Share, Quality Score Data, and competitive review to name a few. Keep in mind this is an “executive report” you don’t want to load the report up with too many numbers … Read more