Search Engine Optimization – Digital Marketing
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There are numerous ways to go about this, but to organize yourself somewhat you should really research the competitive landscape first. One of the first things any competant SEO person should do is to identify your website’s true competitors by analyzing high conversion keyword phrases. You can use whatever keyword tools your familiar with, or … Read more

Yahoo adds Dynamic URL Rewrite tool

September 16th, 2007 | Posted by janet b in SEO Factors | Yahoo FYI - (0 Comments)

So, while I don’t talk enough about Yahoo, I figured I would this time around. Over the last month Yahoo has been nice enough to create what is know as a dynamic URL rewrite tool, in the event this is all very new to you, check out some Yahoo help It is very straight forward, … Read more

Title Tags – Pretty Important?

August 17th, 2007 | Posted by janet b in SEO Factors - (0 Comments)

Title tags are arguably the most important of the on-page factors for search engine optimization (”SEO”). It blows my mind how many titles of some very large corporate sites have just the company name listed or even worse “home”. Title tags should incorporate synonyms and alternate phrases to capture additional search visibility. They should be a … Read more