Search Engine Optimization – In-House Search Marketing
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End Piracy – Not Freedom – SOPA

January 18th, 2012 | Posted by janet b in SEO Factors - (0 Comments)

Today is the day Wikipedia, Reddit and others go black. I don’t know if most are aware of what the SOPA, Stop Online Piracy Act actually entails, but I thought to share a few insights. If you go to Google today, you see they too are trying to make a point, but since the bottom … Read more →

Duplicate Content – Post Panda

November 22nd, 2011 | Posted by janet b in Advanced SEO | In House SEO | SEO Factors - (0 Comments)

What is duplicate content? I often get asked, “I have a question about duplicate content, namely what is it?” Way too often, I would have to say that is by far the number 1 asked question. I get it, it can be confusing, but read this article for a real good comprehensive way to discern … Read more →

SEO Books – Search Pro’s List of Must Read Books

November 21st, 2011 | Posted by janet b in SEO Factors - (0 Comments)

I have read many books on the topic, and still reading. Over the years in this industry if I have learned nothing at all, it’s this: Lesson #1 – You really DON’T know it all, keep learning, keep listening and keep reading! Though, you will likely run across those who think who they are. There … Read more →

Enterprise-wide SEO Strategy

September 28th, 2011 | Posted by janet b in SEO Factors - (0 Comments)

If you were an SEO of a large company, what would you include in your 2011 strategy?

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B2B Sites, Pharmaceutical, etc don’t get SEO

May 31st, 2011 | Posted by janet b in Advanced SEO | In House SEO | SEO Factors - (0 Comments)

I recently read an article written by a former colleague of mine. I found his article on “Pharmaceutical Companies Are years behind with SEO” to be spot on! I would argue that not just the pharmaceutical industry, but that most B2B companies operate much the same way. The traditional marketing thinking is to  push out … Read more →