Search Engine Optimization – In-House Search Marketing
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Bad Bounce Rate – Web Analytics

January 30th, 2010 | Posted by janet b in SEO Analytics | SEO Factors - (0 Comments)

So, you experience bad bounce rates and you wonder why? don’t these visitors stay around? I have had some internal clients ask me a lot lately about why they have such a high bounce rate. Firstly, understand that when I mean “high” I mean, 70% – pretty bad stuff. Some assume it might have something … Read more →

SEO Metrics – Beyond the Basic BS

May 27th, 2009 | Posted by janet b in SEO Analytics | SEO Factors - (2 Comments)

  I just came across an articlewritten about two years ago, but is not “so yesterday” by any means, and I wanted to share it with you.  This article was found using the keyword search “seo metrics“  When working in a large corporate environment, you are asked to put together “scorecards” of information that the … Read more →

Cool SEO/WEB Tools – heat map overlay

May 11th, 2009 | Posted by janet b in SEO Analytics | SEO Tools - (1 Comments)

Thought I would share a cool tool I was made aware of by a colleague of mine in Sydney, crazyegg.com. During the re-designing of the corporate site for Australia, he was able to quickly show us the heat map report – very cool to see where your visitors on going on page, without having to spend … Read more →

Kaushik Rules for Web Analytics KPIs

September 18th, 2008 | Posted by janet b in SEO Analytics - (0 Comments)

Avinash Kaushik has some great analytics learnings – after just sitting in on a web analytics 1-day conference, I actually find Avinash’s blog more educational. I don’t mean to belittle the speaker, who had a pretty impressive analytics resume, but if your presenting information based on your expertise, you should probably appear at the very least enthusiastic … Read more →

Webtrends Analytics Marketing Lab2 Review

May 20th, 2008 | Posted by janet b in SEO Analytics - (4 Comments)

There are many web analytics packages to chose from. Lots of people have many opinions on various ‘best analytics” packages. For most large corporate sites, you need something robust and sophisticated. All have similar stats and reports. I have had very little experience using WebTrends. I had used a very basic version years ago.I can … Read more →