Search Engine Optimization – In-House Search Marketing
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As an SEO Specialist within an interactive marketing agency and as a consultant, I see various SEO contracts for SEO services. I am still amazed at the lazy or less than par things being offered by other agencies and vendors. There are some basic practices that should just part of the program like solid link building utilizing link baiting … Read more

Ever thought what direction you should take your SEO career? Work directly for a marketing agency or for yourself as a consultant?  I’d like to share some ideas that you may or may not have thought of. While I have had experiences with both working for myself as an Internet Consultant with small to medium sized businesses … Read more

There are numerous ways to go about this, but to organize yourself somewhat you should really research the competitive landscape first. One of the first things any competant SEO person should do is to identify your website’s true competitors by analyzing high conversion keyword phrases. You can use whatever keyword tools your familiar with, or … Read more

2008/23/September I would like to update this entry – as it is now a year old and I have created a global strategy for Asia Pacific and Europac.  First things first, yes, keywords still rule and one of the best keyword research tools, no not word tracker thank you, but Google Insight!  After much research I … Read more

In your opinion, does it make sense for a company that is targeting just the U.S. Hispanic market to optimize for Spanish language keywords? Many clients I work for have foreign language content they’d like to get in front of their non English speaking audience. The biggest challenge so far has been getting the clients … Read more