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	<title>Professional In-House Search Marketing &#124; janet bartoli &#187; Search Marketing</title>
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		<title>SEO STRATEGY &#8211; SEO Competitors</title>
		<link>http://www.janet-bartoli.com/2010/05/14/seo-strategy-seo-competitors/</link>
		<comments>http://www.janet-bartoli.com/2010/05/14/seo-strategy-seo-competitors/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:47:36 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO - SEM GENERAL]]></category>
		<category><![CDATA[SEO Factors]]></category>
		<category><![CDATA[SEO Strategy]]></category>

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		<description><![CDATA[I regularly read SEOmoz (am also a subscriber to the Pro tools, which are nice) and happened to have come across a really eye-opening post today. Define competitors a step by step process &#8211; This is one of those marketing aspects to SEO I really like! I have oftentimes gone to those stakeholders who own &#8230; <a href="http://www.janet-bartoli.com/2010/05/14/seo-strategy-seo-competitors/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>After the Keyword Rank &#8230; Conversion Optimization</title>
		<link>http://www.janet-bartoli.com/2010/03/28/after-the-keyword-rank-conversion-optimization/</link>
		<comments>http://www.janet-bartoli.com/2010/03/28/after-the-keyword-rank-conversion-optimization/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 23:41:17 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO - SEM GENERAL]]></category>
		<category><![CDATA[SEO Factors]]></category>

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		<description><![CDATA[This topic might not be a revelation to some of you, but to others &#8220;conversion optimization&#8221; is often overlooked in our industry. One of the more frustrating things I encounter are those either deep in the SEO industry, (I&#8217;m talking about those that have been around for years), or those who supposedly know marketing, and &#8230; <a href="http://www.janet-bartoli.com/2010/03/28/after-the-keyword-rank-conversion-optimization/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>What conversions are you tracking &#8211; Pay Per Click Conversions</title>
		<link>http://www.janet-bartoli.com/2009/09/19/conversions-pay-per-click/</link>
		<comments>http://www.janet-bartoli.com/2009/09/19/conversions-pay-per-click/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 20:05:03 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[ppc conversions]]></category>

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		<description><![CDATA[As I write this post, I think about the many times I have had meetings internally about what a conversion rate is. However, I did not think to tell them actually how to calculate this. Your conversion rate is nothing more than the sum of the thousands of efforts and paths that prospects take through &#8230; <a href="http://www.janet-bartoli.com/2009/09/19/conversions-pay-per-click/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>SES &#8211; NYC 2009 &#8211; Not for Advanced SEOs</title>
		<link>http://www.janet-bartoli.com/2009/03/25/ses-nyc-2009-not-for-advanced-seos-2/</link>
		<comments>http://www.janet-bartoli.com/2009/03/25/ses-nyc-2009-not-for-advanced-seos-2/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 13:08:26 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO - SEM GENERAL]]></category>

		<guid isPermaLink="false">http://janet-bartoli.com/2009/03/25/ses-nyc-2009-not-for-advanced-seos-2/</guid>
		<description><![CDATA[I want to forewarn anyone reading this, this is strictly my opinion and I feel the need to share it. I attended just the first day of SES NYC, this is my third time attending this conference now. I have to say that really not much has changed and I was pretty disappointed. I do &#8230; <a href="http://www.janet-bartoli.com/2009/03/25/ses-nyc-2009-not-for-advanced-seos-2/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>PPC Keywords &#8211; Adwords Campaigns &#8211; Basic Education</title>
		<link>http://www.janet-bartoli.com/2008/07/23/ppc-keywords-adwords-campaigns-basic-education/</link>
		<comments>http://www.janet-bartoli.com/2008/07/23/ppc-keywords-adwords-campaigns-basic-education/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:43:41 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO/SEM TOOLS]]></category>

		<guid isPermaLink="false">http://janet-bartoli.com/2008/07/23/ppc-keywords-adwords-campaigns-basic-education/</guid>
		<description><![CDATA[My primary role as SEO Manager involves overseeing numerous sub domains, corporate sites and international sites. I have the fortunate opportunity to &#8220;manage&#8221; or assist in managing an SEM campaign for one of our sites. It certainly  helps to have a basic comprehension of what PPC is, there are a lot of similarities with SEO. &#8230; <a href="http://www.janet-bartoli.com/2008/07/23/ppc-keywords-adwords-campaigns-basic-education/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
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