Search Engine Optimization – In-House Search Marketing
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SEO STRATEGY – SEO Competitors

May 14th, 2010 | Posted by janet b in Search Marketing | SEO - SEM GENERAL | SEO Factors | SEO Strategy - (0 Comments)

I regularly read SEOmoz (am also a subscriber to the Pro tools, which are nice) and happened to have come across a really eye-opening post today. Define competitors a step by step process – This is one of those marketing aspects to SEO I really like! I have oftentimes gone to those stakeholders who own … Read more →

After the Keyword Rank … Conversion Optimization

March 28th, 2010 | Posted by janet b in Search Marketing | SEO - SEM GENERAL | SEO Factors - (0 Comments)

This topic might not be a revelation to some of you, but to others “conversion optimization” is often overlooked in our industry. One of the more frustrating things I encounter are those either deep in the SEO industry, (I’m talking about those that have been around for years), or those who supposedly know marketing, and … Read more →

What conversions are you tracking – Pay Per Click Conversions

September 19th, 2009 | Posted by janet b in Search Marketing - (0 Comments)

As I write this post, I think about the many times I have had meetings internally about what a conversion rate is. However, I did not think to tell them actually how to calculate this. Your conversion rate is nothing more than the sum of the thousands of efforts and paths that prospects take through … Read more →

SES – NYC 2009 – Not for Advanced SEOs

March 25th, 2009 | Posted by janet b in Search Marketing | SEO - SEM GENERAL - (0 Comments)

I want to forewarn anyone reading this, this is strictly my opinion and I feel the need to share it. I attended just the first day of SES NYC, this is my third time attending this conference now. I have to say that really not much has changed and I was pretty disappointed. I do … Read more →

PPC Keywords – Adwords Campaigns – Basic Education

July 23rd, 2008 | Posted by janet b in Search Marketing | SEO/SEM TOOLS - (3 Comments)

My primary role as SEO Manager involves overseeing numerous sub domains, corporate sites and international sites. I have the fortunate opportunity to “manage” or assist in managing an SEM campaign for one of our sites. It certainly  helps to have a basic comprehension of what PPC is, there are a lot of similarities with SEO. … Read more →