<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Professional Digital Marketing &#124; janet bartoli</title>
	<atom:link href="http://www.janet-bartoli.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.janet-bartoli.com</link>
	<description>Search Engine Optimization - Digital Marketing</description>
	<lastBuildDate>Sat, 21 Apr 2012 16:35:52 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Project Management and the SEO &#8211;</title>
		<link>http://www.janet-bartoli.com/2012/04/11/project-management-and-the-seo/</link>
		<comments>http://www.janet-bartoli.com/2012/04/11/project-management-and-the-seo/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 18:56:55 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[Advanced SEO]]></category>
		<category><![CDATA[In House SEO]]></category>
		<category><![CDATA[International SEO - SEM]]></category>
		<category><![CDATA[Project management]]></category>
		<category><![CDATA[SEO Projects]]></category>

		<guid isPermaLink="false">http://www.janet-bartoli.com/?p=284</guid>
		<description><![CDATA[Once again, I would like to reiterate the importance of proper project management within your SEO projects. If I could assemble the perfect in house search group it would consist of the following: Senior level/Director of Search, copywriter, SEO analyst, Project Manager, marketing analytics manager, social media analyst/manager. All these people serve a valuable purpose, &#8230; <a href="http://www.janet-bartoli.com/2012/04/11/project-management-and-the-seo/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.janet-bartoli.com/2012/04/11/project-management-and-the-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Benchmark Industry Conversion Metrics</title>
		<link>http://www.janet-bartoli.com/2012/03/28/benchmark-industry-conversion-metrics/</link>
		<comments>http://www.janet-bartoli.com/2012/03/28/benchmark-industry-conversion-metrics/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 13:23:07 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[In House SEO]]></category>
		<category><![CDATA[REPORTS]]></category>
		<category><![CDATA[SEO Analytics]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Baseline metrics]]></category>

		<guid isPermaLink="false">http://www.janet-bartoli.com/?p=267</guid>
		<description><![CDATA[It&#8217;s always good to read an article you might find in Searchengineland, or SEOmoz, or any number of relevant industry newsletters, and then (sometimes) you can find some nugget of information in the comments that follow, and find them valuable. Well, this is what I found when reading some responses via an article on the &#8230; <a href="http://www.janet-bartoli.com/2012/03/28/benchmark-industry-conversion-metrics/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.janet-bartoli.com/2012/03/28/benchmark-industry-conversion-metrics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conversion Optimization &#8211; Landing Page Optimization</title>
		<link>http://www.janet-bartoli.com/2012/03/27/conversion-optimization-landing-page-optimization/</link>
		<comments>http://www.janet-bartoli.com/2012/03/27/conversion-optimization-landing-page-optimization/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 15:16:02 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[In House SEO]]></category>
		<category><![CDATA[SEO Factors]]></category>
		<category><![CDATA[SEO Strategy]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[Landing page optimization]]></category>
		<category><![CDATA[ppc conversions]]></category>

		<guid isPermaLink="false">http://www.janet-bartoli.com/?p=257</guid>
		<description><![CDATA[I honestly can&#8217;t think of a more important, often missed, opportunity than conversion optimization &#8211; aka &#8220;landing page optimization&#8221;. No matter where you work as a professional SEO, having this knowledge in your SEO tool belt is imperative. For those of you in-house SEO folks, if your&#8217;re not including this into your 2012 plans, make &#8230; <a href="http://www.janet-bartoli.com/2012/03/27/conversion-optimization-landing-page-optimization/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.janet-bartoli.com/2012/03/27/conversion-optimization-landing-page-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Semantic Search and Google</title>
		<link>http://www.janet-bartoli.com/2012/03/22/semantic-search-and-google/</link>
		<comments>http://www.janet-bartoli.com/2012/03/22/semantic-search-and-google/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 13:27:45 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[Advanced SEO]]></category>
		<category><![CDATA[Search Engine News]]></category>

		<guid isPermaLink="false">http://www.janet-bartoli.com/?p=230</guid>
		<description><![CDATA[Over the last few days/weeks you may have seen several articles in the search industry discussing &#8220;semantic search&#8220;. Do you know what semantic search is and how it might impact your SEO program today or over the next several months? Of course Bing had included semantic search back in 2008. This appears to be Google&#8217;s &#8230; <a href="http://www.janet-bartoli.com/2012/03/22/semantic-search-and-google/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.janet-bartoli.com/2012/03/22/semantic-search-and-google/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Common SEO Mistakes</title>
		<link>http://www.janet-bartoli.com/2012/03/20/5-common-seo-mistakes/</link>
		<comments>http://www.janet-bartoli.com/2012/03/20/5-common-seo-mistakes/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 12:46:11 +0000</pubDate>
		<dc:creator>janet b</dc:creator>
				<category><![CDATA[In House SEO]]></category>
		<category><![CDATA[SEO Factors]]></category>

		<guid isPermaLink="false">http://www.janet-bartoli.com/?p=224</guid>
		<description><![CDATA[Google Webmaster videos are a great source of information. You can locate just about anything in search and your bound to find a discussion somewhere, whether from Matt Cutts or Maile Ohye. This week I came across this video &#8211; yes, it is &#8220;nothing new&#8221; however, how many in-house SEO&#8217;s are actually avoiding these very &#8230; <a href="http://www.janet-bartoli.com/2012/03/20/5-common-seo-mistakes/">Read more <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.janet-bartoli.com/2012/03/20/5-common-seo-mistakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

