Janet L. Bartoli

18 Crest Drive, Basking Ridge, NJ 07920

Phone (908) 303-7524 | jlbartoli@gmail.com | LinkedIn

SUMMARY OF QUALIFICATIONS

Provides strategic leadership with International Digital Marketing expertise for multi-enterprise.  Advanced SEO technical skills, Enterprise-Level SEO techniques, Excellent Communication and Presentation skills, Landing Page Optimization and Conversion Optimization. Specialization within Global Search Engine Optimization, ROI oriented usability testing (split A/B, MVT), strong analytical and project management skills, with a true passion for search.

Expertise Includes:

• Managing search engine optimization (SEO) and social media optimization (SMO) to drive traffic to web sites so that they can achieve their revenue generating goals.
• Provide strategic and tactical support to team members, improving processes and developing departmental best practices.
• Foster strong communication between departments, ensuring detailed attention to timelines and quality of client deliverables.
• Ability to manage and prioritize multiple projects and tasks simultaneously

PROFESSIONAL EXPERIENCE

 

 

LexisNexis, a Division of Reed Elsevier                                                                                              2008 – Present

A global provider of professional information solutions operating across four core segments: legal, risk, education, and business

 

Manager, Global Search                  (2010 – Present)

 

• Produced successful landing page optimization A/B split program generating increase in lead gen conversions from 0.5% to 3.5%
• Defines and executes global search strategy leveraging LexisNexis brand, aligned with business goals.
• Increased natural search traffic by 144%, and grew Global Ecommerce revenue from 1.5m to 3.5m YOY
• Developed global search marketing educational Best Practices program for all global marketing teams.
• Established processes/methodologies within IT and Marketing groups, for efficient execution.

 

Search Engine Optimization Manager/Paid Search Manager     (2008 – 2010)

• Formalized and established a new enterprise level global search program for LexisNexis Corporation.
• Established and delivered search education for all US & Global Marketing and IT teams locally and abroad.
• Managed internal team and off-shore consultants comprised of internet marketing, developers, design groups, keeping all focused on project at hand.

Zeta Interactive (Formerly known as DigitalGrit)                                                                                          2006-2008

Full-service Interactive Marketing Agency

 

Associate Director of SEO                           (2007 – 2008)

• Defined and developed agency’s SEO process and executed the tactics necessary to drive traffic with the ultimate goal of delivering a positive ROI via conversions, leads and sales.
• Developed and presented SEO agency Best Practices Seminar for client’s editorial and technical teams.
• Established SEO mentor program internally as well as client side.

 

SEO Specialist                                                     (2006 – 2007)

• Translate client’s business goals into successful search engine optimization strategies
• Collaborated with agency teams (paid, web development and new media teams) to enhance overall SEO strategy
• Document recommendations for optimizing various site elements, site structure, and copywriting

 

Net1-Solutions, Internet Consulting & Education, LLC                                                              2002-2006

Provider of website design/development, SEO/PPC for Small/Medium size businesses.

 

Owner/Internet Marketing Consultant                                                                                                             

• Consulted, developed and implemented various SEO tactics and strategy for local businesses
• Used leading-edge technologies to enhance clients business on the internet
• Developed and led SEO Education seminar for women owned business organizations

 

AXA Equitable                                                                                                                                                       1999-2002

AXA Equitable Financial is a member of the global AXA Group, a worldwide leader in financial protection and wealth management.

Level II Senior Network Analyst                                                                                                                       

• Provided network and technical support for internal customers for the North American Region
• Interfaced with problem management analysts to report trends and root cause analysis
• Coordinated with all areas in IT as well as with customer organizations to effect resolutions

 

Morgan Stanley Smith Barney                                                                                                                      1998-1999

Provides brokerage, investment banking and asset management to corporations, governments and individuals                                                                                                                                          

Project Manager/Technical Support Coordinator                                                                                                                

• Liaison for conference planning department, providing lead technical support managing of hardware and software procurement

 

EDUCATION/MILITARY EXPERIENCE

Indiana University, IN    Bachelor of Science Business Administration          (Anticipated Graduation 2014)

United States Navy, Gulf War Veteran – Honorable Discharge