Janet Bartoli is a Search Engine Optimization Professional with over 9 years experience located in the NY-NJ metro area. Currently working as Manager, Global Search for LexisNexis leading all US and International SEO and PPC strategy and programs.

Previous professional experience includes leading SEO team efforts and developing SEO best practices for Fortune 50-1000 level clients as Associate Director of SEO at Zeta Interactive, previously known as DigitalGrit, an Interactive Marketing Agency. Prior to this, Janet owned and operated a web development and internet marketing consultancy managing small and medium sized business web and internet marketing projects.

The purpose of this blog is to help educate anyone interested in learning something new about Internet Marketing as a whole including both SEO and PPC. It is also to engage other experienced professionals on the many varied online marketing topics and get their take.  I enjoy sharing opinions and insights, and with any luck, it is my hope to be able to get someone else to become as  interested in online marketing  and as passionate and excited about the topic as I am.

TWITTER – jtbartoli