In my ongoing attempt to use and review as many SEO tools as possible, I have come across another, Optify. Optify.net is a lead gen tool, scalable and easy to use!

I began working with Optify back in January of this year. I immediately liked the user interface. As far as I’m concerned if it doesn’t have an easy to use, and easy to navigate UI – I’m done (if your a regular reader you might know this from my previous experience with a tool I did not especially find as appealing).

There are lead gen reports I can pull for both paid and natural search. Not only does this tell me how many leads (in my case a lead is generally a request for either a sales rep to call or request a demo), but it tells us who these contacts are, what their business is and what form they filled out!

You do get all the other SEO-like bells and whistles like where does my keyword rank and what page is it mapped to, but in addition to this, you get real competitive analysis as well. You can include up to 5 competitors, some tools only allow for 1-2 and charge more to add more.

They will be at SMX Advanced in Seattle in June! No I do not get paid in any way to comment on Optify, it works and makes my job a lot easier. It does what it says and actually is able to show true ROI for SEO – which, as SEOs is what we all are looking for.