I have used Yahoo’s paid inclusion a few times with a pharmaceutical and electronics client and the electronics client did really well with this program. I would never say it was a great program for everyone, but for those that showed great amount of clicks in Yahoo with little conversions, I felt this was a good plan for those clients.

Now, I just learn that Yahoo’s Paid Inclusion Program is to end by end of year. That must have a lot to do with Yahoo’s organizational changes as well I am sure. In any case, I was planning on experimenting with PI in one of my Australian PPC campaign, but now it appears too late.