Search Engine Optimization – In-House Search Marketing
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What? Google ignores the Keywords Meta? – Old News You should use

September 23rd, 2009 | Posted by janet b in GOOGLE RELATED | SEO Factors - (0 Comments)

Not sure who out there is not aware of this, but yes my friends it’s been true for a long while now. I guess it’s a slow day in SEO, for Google to have to make a special point about their not including the Keywords Meta within their algo. So, for those of you who … Read more →

What conversions are you tracking – Pay Per Click Conversions

September 19th, 2009 | Posted by janet b in Search Marketing - (0 Comments)

As I write this post, I think about the many times I have had meetings internally about what a conversion rate is. However, I did not think to tell them actually how to calculate this. Your conversion rate is nothing more than the sum of the thousands of efforts and paths that prospects take through … Read more →