Optimization for Bing appears to come down to some well known SEO tactics and one possibly not so well known one, external linking. • Domain age – the older the better! • Tons of original content – think of your visitors! • Title tags should be keyword rich – This should go without saying. • Linking out favored over reciprocal – interesting and one I do agree with, shows my relevant content linking out to other relevant content. • Lastly, be sure not to exclude Bing from your PPC activities. Not sure what your site’s stats are, but for those sites I am responsible for, we now have an much greater increase in Bing traffic over Yahoo, by approximately 20% – so I am certainly more mindful of who and what Bing is now more than any other MSN search engine.
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Hi Janet,
Saw your list and I agree, but I thought I’d throw in a few more Bing Best Practices to keep in mind:
Capitalize the first letter of your keyword on the page
Bing really loves K.I.D.s
Stay literal, Bing’s lexicon engine is a lot more literal than Google’s
Great points Jeff! I wasn’t aware of Bing’s being so literal – but thanks for that!
I guess the capitalization of first letter of keyword is sort of a call out to them, along the lines of or for Google
Love wordpress – it took my HTML and used it, what I meant to say is along the lines of BOLD or Strong as is the case for Google
website analytics is so important if you want to monitor the status of your website.`~`
@Taylor Your 100% right, but that isn’t necessarily specific to optimizing for Bing. Everyone should include analytics in everything they do.
google analytics also provide great data about website statisitics-.”
Right any analytics as this point is helpful, but the main point of this post was to address any SEO differences with optimization on this engine VS Google. There aren’t too many differences.
By the way: Since this post, Bing’s webmaster area has really improved a great deal! Also Bing is now powering Yahoo’s search results!
They should be fully merged by end of this year – at least that’s what Bing is planning on.
‘:” I am really thankful to this topic because it really gives great information “`;