Search Engine Optimization – In-House Search Marketing
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I have heard from many and most recently Stephan Spencer at the most recent SMX Advanced in Seattle talk of “pagination” What the hell is it anyway? Sounds pretty intelligent, just say the word, seriously …”Hey Frank, you have some serious pagination issues on that site” – you sound like a bloody genius! Ok, I … Read more

Optimization for Bing appears to come down to some well known SEO tactics and one possibly not so well known one, external linking. • Domain age – the older the better!  • Tons of original content – think of your visitors!  • Title tags should be keyword rich – This should go without saying.  • … Read more

When putting together a newly revised executive report I can think of some good metrics that must be included such as CPC, Engine Impression Share, Quality Score Data, and competitive review to name a few. Keep in mind this is an “executive report” you don’t want to load the report up with too many numbers … Read more

I would like to thank Russ Mann, CEO of Covario for his perspective and comments, they are greatly appreciated. I encourage any and all feedback on any of my posts.  I am encouraged to dig into Covario deeper and unearth anything that I may have overlooked. I try to be fair and look at all … Read more

Covario Update: I have worked with the tool on a fairly limited basis to this point. I do think the purpose of the tool is to help support all SEO efforts within a company, however, I do think it’s more helpful to that in-house person or team that is NOT expert on SEO. Read on … Read more