I have a few top leaders in the industry I enjoy following. One of those is Avinash Kaushik. He is brilliant when it comes to analytics, what to look at and why. As far as I’m concerned there is no other leader in analytics, it’s Avinash all the way!He just wrote a brilliant commentary on his professional manifesto. It’s a great read!  One of my favorite lines, very true – “ If your budget is $100 then spend $10 on tools and professional services to implement them, and spend $90 on hiring people to analyze data you collect on your website.” I could not agree with you more!