I just came across an articlewritten about two years ago, but is not “so yesterday” by any means, and I wanted to share it with you.

 This article was found using the keyword search “seo metrics“ 

When working in a large corporate environment, you are asked to put together “scorecards” of information that the CEO might be interested in seeing.

 There is a balance, what to show and how to show it. Don’t get so granular that you make them dizzy, but put some meat in there that even this person, who knows little to nothing about SEO, can get what success is. 

 So, next time they ask “howdoes our most broad keyword rank in Google?” steer them in the right direction by educating them on what they really should be looking at.

Slowly but surely, we can educate the world on what to look at when looking at SEO Metrics!