Search Engine Optimization – In-House Search Marketing
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Tracking SEO Metrics –

April 29th, 2008 | Posted by janet b in SEO Analytics - (0 Comments)

As one who manages several accounts. Tracking inbound referrals from search engines remain a viable, low-cost option for most organizations.There are the usual SEO metrics, such as: Uniques Page Views Time on site Conversions Percentage of search referrals against all inbounds Index saturation – or how many of your pages the engines have indexed. All … Read more →

Internal Keyword Research

April 2nd, 2008 | Posted by janet b in SEO Factors - (0 Comments)

When looking into your keyword research for your SEO efforts are you looking at your web analytics reports? Are you looking through your internal searches within the web site? Why is the keyword research you perform internally so critically important? I have many large scale clients who think they know what their visitors are searching … Read more →