Search Engine Optimization – In-House Search Marketing
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Canonicalization, besides the fact that it’s a great word, it is important in your SEO efforts. Put simply, canonicalization is more than one URL that may be used to deliver the same resource. To start with try this simple test to detect canonicalization issues: 1) Search for site:mysite.com, and site:www.mysite.com. 2) Similarly for the index … Read more

Video Analytics

March 27th, 2008 | Posted by janet b in SEO Analytics - (0 Comments)

Google recently launched its Google Analytics “lite” version of analytics for your YouTube videos. Once logged into your YouTube account, you can view those videos you have uploaded and those statistics. 1. how often a video’s viewed in different geographic regions 2. how popular it is relative to all videos in a market over a … Read more

I always enjoy the NYC SES conferences. I was only able to get to the conference just one day this year. I jumped into the conversion track yesterday for the converting visitors into buyers. I especially liked what Mike Moran of IBM had to say – you can read all the highlights of his talk … Read more

Site Analytics

March 7th, 2008 | Posted by janet b in SEO Analytics - (2 Comments)

Need a tool that doesn’t require an API or hundreds of dollars? Well besides Google Analytics (my personal favorite) our team just came across a site called sheerseo. This tool, which is free, has a number of cool and not so great features. The historical data is great. You can track within a graph how … Read more

Just thought I would share this – Since I use my iGoogle religiously, I thought I would share something very cool with all of you. You can now add your webmaster tools to your iGoogle page. 1. Visit Webmaster Tools and select any site that you’ve validated from the dashboard. 2. Click on the Tools … Read more