You know them, you’ve seen them – run a search for Sony Electronics and you see the following result:

Sony Electronics

Welcome to the world of Sony: music, movies, TV, games and electronics.
www.sony.com/ – 93k – Cached – Similar pages – Note this

 So you see your sitelinks included here are product support, create repair order, etc. According to Google these are automated. You can’t try to optimize for sitelinks. The reason for sitelinks – to help users navigate your site. These are links that Google sees as those links that you might find useful rather than clicking on the home page link and then trying to fumble around and try to find the accessories area.

Now this is generally speaking relevant to those very large sites, like Sony. Google says: “If the structure of your site doesn’t allow our algorithms to find good sitelinks, or we don’t think that the sitelinks for your site are relevant for the user’s query, we won’t show them. “

Pretty straightforward – thanks Google!