I had recently joined the Web Analytics Association. To all my fellow SEOs out there, it would be smart of you to involve yourself in one of the many internet marketing related affiliations.

Yes, from a career point of view it looks very nice, but I think I will actually do something with my membership. Besides their pretty extensive job board, they also have a great blog with some great info.

The most recent post I read was on user generated content, a growing strategy for increasing the content of websites. But how can you measure it and decide if it works for you? Three important categories of analysis are: content quantity (increases crawlable content), content linkability (increases engagement), and content strength (targeted keywords that will improve SEO and/or words that indicate brand awareness). Adding content is not enough – it is essential to analyze how it influences SEO, site engagement, and brand  awareness.

What are your thoughts?