As an SEO Specialist within an interactive marketing agency and as a consultant, I see various SEO contracts for SEO services. I am still amazed at the lazy or less than par things being offered by other agencies and vendors.

There are some basic practices that should just part of the program like solid link building utilizing link baiting techniques, social media where applicable, and here’s one building a plan with an SEO strategy. Crazy I know.

I must admit it drives me nuts when I see in 2008 claims that “we will get all your must have keywords in the top 5 rankings in Google” – are you kidding me? Hello, 1995? Doesn’t anyone know what solid conversions are, ever hear of ROI? This is what a real SEO program includes.

Well, one day when colleges offer Internet Marketing as part of their undergrad programs, and SEO 101, 102, etc are offered, there will be more educated and sophisticated SEO programs out there to really compete with. (by the way – anyone who might think SEO is going by the wayside – doesn’t realize marketing has been around since the stone ages, and as long as business lives on the web – so to will internet marketing including SEO – just my two cents worth).