What’s news in the Link Building arena?  A lot actually, recently a collegue of mine shared this timely and informative link 11 experts speaking out on link building  There you will find advice from such industry experts as Aaron Wall, Rand Fishkin, and Andy Hagens – and tons more.

Great information throughout this article, one of the most important elements you do have control over is internal linking

How much do you stress internal linking on your own or clients’ sites? Do you have a quick rule of thumb or strategy to maximize the effectiveness of internal links?

This is one of the easiest things to do – and not enough SEOs care to engage in the easy practice of internal linking.  As long as its natural looking and editorially correct – your client’s site will surely reap huge rewards.  These links should be absolute and avoid using stop words if at all possible. How important is that page to the site? Is there any other way to get to that page besides the site map and navigtaional linking? You might want to consider some good internal linking from the older pages with good link juice.