Search Engine Optimization – In-House Search Marketing
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Sitelinks – It’s a Google Thing

February 26th, 2008 | Posted by janet b in Google Tools - (0 Comments)

You know them, you’ve seen them – run a search for Sony Electronics and you see the following result: Sony Electronics Welcome to the world of Sony: music, movies, TV, games and electronics. www.sony.com/ – 93k – Cached – Similar pages –

The Description Meta Tag Converts Visitors

February 26th, 2008 | Posted by janet b in SEO Factors - (0 Comments)

SEO does include a good keyword rich and page relevant description meta tag of no more than 200 characters with spaces. That’s the technical general description of a description meta tag. Well, as you may know the search engines aren’t looking at your description meta tag to determine your ranking or site’s relevancy. From what … Read more →

User Generated Content & SEO

February 21st, 2008 | Posted by janet b in SEO Factors - (0 Comments)

I had recently joined the Web Analytics Association. To all my fellow SEOs out there, it would be smart of you to involve yourself in one of the many internet marketing related affiliations. Yes, from a career point of view it looks very nice, but I think I will actually do something with my membership. … Read more →

SEO Contracts – Quality SEO Work

February 21st, 2008 | Posted by janet b in Search Marketing - (0 Comments)

As an SEO Specialist within an interactive marketing agency and as a consultant, I see various SEO contracts for SEO services. I am still amazed at the lazy or less than par things being offered by other agencies and vendors. There are some basic practices that should just part of the program like solid link building utilizing link baiting … Read more →

Link Building – The Experts Speak Out

February 1st, 2008 | Posted by janet b in Link Building Techniques - (0 Comments)

What’s news in the Link Building arena?  A lot actually, recently a collegue of mine shared this timely and informative link 11 experts speaking out on link building  There you will find advice from such industry experts as Aaron Wall, Rand Fishkin, and Andy Hagens – and tons more. Great information throughout this article, one … Read more →