How concerned are you about your landing page conversion rate? Hopefully your answer is a great deal.  What is the point of building a great site on first page of Google or Yahoo if your user clicks over, sees no call to action and clicks back to search for your competitors pages?  I was recently looking through Google’s analytics webmaster tools to dig in deeper and gain a better understanding of the breadth of the tools available. In their conversion university  is an area that describes the six steps to good conversion.  Most of these 6 steps are well known, especially if you have ever built any ecommerce type of website.  While I believe all these are essential, I especially like the 7th step, or the actual “test it” tip. You must test, test and test again. Test what works and more importantly what doesn’t is very important. Whether in paid either trying the old A/B split testing or a multivariate testing – be sure to test and make sure you applying those positives to your landing pages.  Happy Conversion and Happy Testing!