Search Engine Optimization – In-House Search Marketing
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Landing Pages & Conversions

December 29th, 2007 | Posted by janet b in Google Tools | SEO/SEM TOOLS - (0 Comments)

How concerned are you about your landing page conversion rate? Hopefully your answer is a great deal.  What is the point of building a great site on first page of Google or Yahoo if your user clicks over, sees no call to action and clicks back to search for your competitors pages?  I was recently looking … Read more

SEO for ’08

December 20th, 2007 | Posted by janet b in SEO Factors - (0 Comments)

According to Matt Cutts in a recent interview he has espoused the following top things to continue or focus on in 2008 with regards to your search programs. Some or most are pretty obvious.  1. High Quality Content – Is this news to anyone out there? Yes, my friend you need some seriously good regular … Read more

Competitive Keywords

December 14th, 2007 | Posted by janet b in SEO Factors - (0 Comments)

When starting out on your quest to find the “best” keywords for your overall site side strategy – one could go about doing this in a number of ways 1) No real planning – just find any word that you might find in your site 2) Develop a real competitive strategy and find the most … Read more