Time to review anything that can be read about this industry – search marketing.

I read quite a bit, but less than I did four years ago, not because I know more, but this was more a matter of eliminating those resources that aren’t reputable or offer the same old basic stuff, no challenge or thought necessary – aka fluff.

Spotlight on: Search Marketing Standard magazine. New publication it’s been a year now, I got their debut issue last summer. It was offered to me as a way to get the magazine into the hands of its audience, they sent it to me as an owner/operator of an internet marketing consultancy.

I have really enjoyed reading this magazine, includes numerous and varied categories: SEO, pay-per-click, case studies, interviews with industry experts – so far the typical stuff you would see, but my favorite category is “under the hood”. This section is all technical SEO related. Since having a technical background in IT, I find this section to be really interesting, and written by Jamie Sirovich the seoegghead.com guy, and the guy who co-wrote “professional search engine optimization with PHP” 2007 –a good read!

So go check it out for yourself – the magazine website is searchmarketingstandard.com, the publisher is a really nice guy too – Boris Mordikovich – very interested in feedback and how to improve this publication.

Not too many industry related hard copies out there that I can think of, but this one is very worthwhile. If you have any publication you recommend – share it!