Title tags are arguably the most important of the on-page factors for search engine optimization (”SEO”). It blows my mind how many titles of some very large corporate sites have just the company name listed or even worse “home”. Title tags should incorporate synonyms and alternate phrases to capture additional search visibility. They should be a engaging and give the user a reason to click on your natural result.

I had actually taken a very small site, an accounting site I had built for an accounting firm three years ago, performed keyword research specific to this firm’s geographic area and optimized the title and description of the home page and an interior page (services).

This site had no prior SEO performed on it at all, in fact this site was not optimized well at all no on page or off page factors. Not even a Google site map generated, I’m talking nothing. This was done in January of this year, and by the beginning of March, just two months later, this little nothing site was found in the 20th position for “nj tax help’, as of this writing and no further optimization done since, they are now found in 15th position in Google.

There are a few pages to compete with over 13 million pages indexed with “nj tax help” — Yes, the title tag is very important.