What SEO/SEM tools do you use? There have been a number of tools I have used over the years. Just to break down each set I will begin with Keyword Research Tools – I have used various, free and not so free. Wordtracker: This was one of my first keyword research tools. After using others, … Read more
Latino Search Market – and other foreign languages…
August 19th, 2007 | Posted by in Search Marketing - (0 Comments)In your opinion, does it make sense for a company that is targeting just the U.S. Hispanic market to optimize for Spanish language keywords? Many clients I work for have foreign language content they’d like to get in front of their non English speaking audience. The biggest challenge so far has been getting the clients … Read more
Title tags are arguably the most important of the on-page factors for search engine optimization (”SEO”). It blows my mind how many titles of some very large corporate sites have just the company name listed or even worse “home”. Title tags should incorporate synonyms and alternate phrases to capture additional search visibility. They should be a … Read more
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