Search Engine Optimization – Digital Marketing
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Project Management and the SEO –

April 11th, 2012 | Posted by janet b in Advanced SEO | In House SEO | International SEO - SEM - (0 Comments)

Once again, I would like to reiterate the importance of proper project management within your SEO projects. If I could assemble the perfect in house search group it would consist of the following: Senior level/Director of Search, copywriter, SEO analyst, Project Manager, marketing analytics manager, social media analyst/manager. All these people serve a valuable purpose, … Read more →

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Benchmark Industry Conversion Metrics

March 28th, 2012 | Posted by janet b in In House SEO | REPORTS | SEO Analytics - (0 Comments)

It’s always good to read an article you might find in Searchengineland, or SEOmoz, or any number of relevant industry newsletters, and then (sometimes) you can find some nugget of information in the comments that follow, and find them valuable. Well, this is what I found when reading some responses via an article on the … Read more →

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Conversion Optimization – Landing Page Optimization

March 27th, 2012 | Posted by janet b in In House SEO | SEO Factors | SEO Strategy - (0 Comments)

I honestly can’t think of a more important, often missed, opportunity than conversion optimization – aka “landing page optimization”. No matter where you work as a professional SEO, having this knowledge in your SEO tool belt is imperative. For those of you in-house SEO folks, if your’re not including this into your 2012 plans, make … Read more →

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Semantic Search and Google

March 22nd, 2012 | Posted by janet b in Advanced SEO | Search Engine News - (0 Comments)

Over the last few days/weeks you may have seen several articles in the search industry discussing “semantic search“. Do you know what semantic search is and how it might impact your SEO program today or over the next several months? Of course Bing had included semantic search back in 2008. This appears to be Google’s … Read more →

5 Common SEO Mistakes

March 20th, 2012 | Posted by janet b in In House SEO | SEO Factors - (0 Comments)

Google Webmaster videos are a great source of information. You can locate just about anything in search and your bound to find a discussion somewhere, whether from Matt Cutts or Maile Ohye. This week I came across this video – yes, it is “nothing new” however, how many in-house SEO’s are actually avoiding these very … Read more →